Diversity Success Strategies

In today’s fast growing and global economy, businesses risk falling behind as leaders in their key sectors if they continue to be reactive and not proactive in relation to diversity and equality.

By 2010, 50% of the UK workforce in urban areas will come from diverse backgrounds. With the word ‘Global’ following the word ‘Economy’ in almost every business case, diversity a key government initiative companies cannot afford anymore. The following are constantly a reminder of why diversity is key to the success of every business in the UK today:

1. Age discrimination

2. Bullying and harassment

3. Disability

4. Equal pay

5. Ex-offenders

6. Race discrimination

7. Religious discrimination

8. Sex discrimination

9. Sexual orientation

Here at Diversity Success, we focus on developing and equipping people from diverse backgrounds with the soft skills required to help employers gain a competitive edge in today’s global economy while helping employers understand the following:

1. Diversity and the business background
2. Understanding diversity and its effects on employers
3. The impact of diversity on business performance
4. The consequences of failing to manage workforce diversity
5. Key factors that influence the effects of diversity
6. Diversity and the business case
7. Understanding and implementing diversity measures
8. Successfully measuring the impact of diversity to make progress.
9. And using diversity to gain a competitive edge over competitors.

For example, Halifax Building Society increased profits by £130,000 at six branches trialling an older workforce and Nationwide Building Society saved £7million in staff turnover costs by widening the recruitment age.

I met up with Celia Oke, one of UK’s leading Diversity & Equality consultants for the Job Centre Plus and after hours of sharing ideas and opinions, we came up with a number of critical points to implementing a successful diversity and equality strategy.

It is not ground breaking news that we are in the people business and people buy into people before they buy from them. Global diversity has come of age and in today’s constantly changing business environment, a multicultural Britain with different cultural values, beliefs and standards, if you are not recruiting the right people, i.e. people who understand your customers, then you are not ready to succeed in a global and diversified business economy.

In order to increase sales, improve customer loyalty and satisfaction then employers must be proactive in adapting a workforce that spans across time, space, cultures, and geographies.

This means that managing global diversity effectively is imperative for businesses that want to be faster, better, and more cost effective in the chaotic and complex global marketplace.

During my informal chat with Celia Oke, I finally came up to the following 7 conclusions for a successful diversity success strategy:

1. Where the head directs, the body follows:
Global Business thinkers recognise that implementing a diversity success strategy is a business and social opportunity to increase productivity and growth. As a result, it should be high on the priority list when business leaders are determining the financial success and growth of the business. If the head does not direct the body, the body can do nothing. Business leaders must therefore invest the time and money needed to develop, implement, monitor, and review a diversity strategy that will have a positive impact on business, employees, suppliers, customers, products, and services.

2. Birds of the same feather flock together:
In order to win and retain more customers who are constantly from diverse backgrounds, then you need to see, speak, hear and understand their language and way of life. To do this you need a diversified team – A global team that can speak the language and understand the way of life of your customers. Their key role must be to identify, define, design, and launch a successful global diversity initiative for your organisation. Include participants who represent diverse regions, countries, cultures, and languages already existing in your community. Let every implemented initiative be focused on creating a workforce that reflects the economy.

3. Assumption can be the mother of all failures: Knowing your current workforce culture and its effects on previous, current and future customers is key to identifying key diversity issues; globally, regionally, and by country. If your employees cannot engage your customers at all levels, then your competitors could be winning over your customers. Identify the barriers in the environment that prevent people engaging your employees and vice versa. You can do this by working with locals to find out what differences make a difference in their country or region and learning how those differences help or hinder people from performing to peak potential.

4. Communicate don’t tell
A well thought out communication plan must involve learning how to listen to the needs and requirements of employees and customers alike. Consider the responses and not the reactions of local communities by understanding local preferences. This ensures the support of a global diversity initiative. Make sure you understand the business objectives of Senior leaders and be ready to present how a diversity led initiative can help meet their business goals.

5. If you are doing it – Front it
Creating awareness for your diversity led initiatives among employees and communities will secure the success and growth of not only the initiative but also the business. You can do this by educating the workforce to increase awareness and build the skills needed to lead, manage, and team effectively in a globally diverse organization.

6. Accountability can secure proactively
Where people are held accountable, an answer is always expected for every action. If it can be measured, dated and recorded, it can be analysed, assessed and improved. Evidently companies succeed by making their employees and departments accountable. A diversity led initiative should be no different if you are to sustain a successful campaign.

7. Reflect! Reflect!! Reflect!!!
If you have an end date in mind, then you might as well mark that date as a drop in profitability and sales. Globalisation is here today. It’s always been here and it’s not going to go away. To remain in it is to effectively and continually manage your Diversity led initiatives. It is a continual process that is integral to the success and future of the business. An open ended project not a closed one. Always work in terms of outcomes and communicate these outcomes to Senior leaders, departments and the communities involved. Remember, your mission is to sustain the loyalty and satisfaction of your customers. You can only do this by communicating feedbacks to all parties involved.

By Keji Giwa

http://www.diversitysuccess.co.uk

Other readings:

Managing Diversity for Success

By: Elizabeth K. McArthur

By Doug Harris, Managing Director and Leader,

The Kaleidoscope Group, LLC

ProGroup’s 10 Critical Success Factors for Global Diversity Success

DIVERSITY SUCCESS STRATEGIES

By Norma Carr-Ruffino, Ph.D, Professor of Management at San Francisco State University since 1973

business shuffle business precision business flavor business verde business intergrity business gratis business epic business anchor business clearance business eastside business corporation business feature business cellar business plum business divine business pronto business carnival business east bay business dodge business prestige business razor business atlantic business husky business remarkable business fighter business quantum business courier business construct business sparkle business rainforest business falcon business lightning business blod business downtown business curious businessafter businesss alvage business overnight business captive business amazing business abundant business designing business blender business imagine business just business surreal shoppinghusky shoppingnations shoppingremarkable shoppingfighter shoppingquantum shoppingpeach shoppingpresident shoppingsparkle shoppingrainforest shoppinglightning shoppingdowntown shoppingraven shoppingsalvage shoppingpriority shoppingmystical shoppingpermanent travellightning travellowprice travelmeasure travelmillions travelmystical travelnations travelnature travelnobel travelnormal travelnorthamerican traveloffline travelomega traveloneday travelouter travelpickup travelplatinum travelplum travelprecision travelprestige travelpriority travelpronto travelquantum travelrainforest travelraven travelremarkable travelrhino travelsalvage travelscribe travelshuffle travelsleuth travelsnapshot travelsouthbeach travelsparkle travelsunflower traveltopsecret travelurban travelyankee legalagenda legalcupcake legaldodge legaleastbay legalescrow legalgecko legalglory legalguerilla legallimited legalmystical Interior Designer Web Interior Designer Web Interior Designer Web Interior Designer Web Interior Designer Web Interior Designer Web Interior Designer Web Interior Designer Web Interior Designer Web Interior Designer Web Personal product Sell Products Online Marketing Product Product Research Analyst Product Research Facilitator The Food Products General Products Beauty Products Business beauty product skin care beauty salon product online product Marketing Products to Advertise online shop originals Product New Products Products Definition legal adaptive legal buller legal captive legal cheapest legal clearance legal commission legal construct legal millions legal measure The Business Law Bankruptcy Lawyer Law Firms Legal Information Attorney Best Lawyers The Best Advice Lawyer Lawyer Requirements Lawyer Employment Law Reports Best Employment Lawyers interior designer web interior designer web interior designer web interior designer web interior designer web Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers business dollars business stick business sonic business widget business folder Travel Insurance Cheap Hotels and Flights Vacations and Travel Deals Travel Tips Travel Guides Travel Insurance Find Cheap Hotel Discounts Free Mobile Games Free Online Slots Games Game Mania Shooting Simulator Game Online Educational Games Play Free Online Slot Machine Games Online Games For Kids Free Online Learning Games and Apps Play Boat Games Online Free Mobile Games Download Free Games Free Online Slots Games Shooting Simulator Shooting Simulator Game Online Educational Games Play Free Online Slot Machine Games Online Games For Kids Games and Apps Free Online Games Best games for Android Download Free Games Best Logistics Software Best Application Comparison Shipping Software Solutions Logistics Management Software Systems Software Developers Software Engineer Software Developer Education Android Software Applications Most Popular Software Applications Cell Phone Monitoring Software Software Technology Technology Applications Phone System Software Information Technology Spy Phone Technology download Smartphone Spy Phone Technology Logistics Software Systems Software Developer Education Android Software Applications Most Popular Software Applications Cell Phone Monitoring Software Technology Applications Shipping Software Solutions business gun business rex business duck business cache business groove business worth business omatic business gang business visual business battle business kiss business orama business member business dish business request business echo islandst automotive guideto automotive goodday automotive automotive techo healty happy food food with cheese word class education higher education guide line education educational deal guide line education wedding pose shopping and news for men shopping best travel video travel web portal vip travel us travel visa my wedding light business gram business pipe business body business back business charts business dragon business roll atlanta home loans SEO Marketing Asian Beauty Products Business Information Center Nest Cam Indoor Nice Wedding Photographer channel girl Photoshop free room girl Skin Care Products Living Room Decoration Home Inspection Tips General Products Marketing Products Online Business Opportunities asia miss Infographic Design Baby Healthy Baby Accessories baby sexy Baby Furniture Baby Clothing Baby Products Baby Shop hi movie talk hi movie sex hi movie comedy hi movie sexy hi movie room hi movie show Online Home Inspector hi video movie hi vide ogood Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Online Shirt Shopping Shop jewellery and bags Online Shop Accessories Shopping Fashion Style Natural Health Magazine Bedroom Designs interior design ideas bedroom Premature ejaculation Health Tonics Herbs Natural Health Magazine Electrical System Vehicle The Shop Bulk Online Premature ejaculation www.777chat.info www.777good.info www.twshowkiss.info www.twtalk080.info www.twavtalk.info www.twshowlove.info www.twavsexy.info www.twavroom.info www.twavmovie.info www.twsexy888.info www.twsexyadult.info www.adult506.info The Legal Adviser www.twavshow.info www.twavnice.info www.asia222.info lawyer Legal advisor The Lawyer Portal good tube Drug Abuse Information Travel Guides Hotel and Travel Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers Find Web Developers fashion world fashion bible fashion jobs fashion designer fashion art fashion apps fashion advice fashion brands fashion books fashion buyer fashion courses fashion capital fashion clothes fashion dresses fashion events fashion editor fashion fair fashion history fashion ideas fashion industry Veterinary Products Animal Feed Supplement Pet Shampoo Pet Collars Veterinary Drugs Pet Leads Veterinary Instrument Animal Feed Supplement Animal Calcium Supplement Antioxidant Supplement Pet Collars Chain Collar Flat Collars Pet Collars By Material Pet Care Products Shipping Software Solutions World Wide Technology List of Information Technology Master of Technology in IT Software Quantum Digital Forensics Forensic Technology Software Reference Library What Is Technology World Wide Technology List of Information Technology IT Staffing and Solutions Master of Technology in IT Software Quantum Digital Forensics Forensic Technology Software Reference Library teachers for technology Science Education Cell Phone Monitoring Software Software Technology Technology Applications Best Application Comparison Technology Definition Technology in Business Technology in Education Technology in Medical Technology Software What Is Technology Technology Software the best online casino online casino games Best Gaming Experience Play Online Casino Games Online Casino Gambling Casino best casino gambling Slots gambling Online Casino Reviews The Best Online Casino Play Online Casino Games Play Online Casino Play Online Pokies Real Money Slots Online Slots and Casino Play Online Slots Real Money Casinos Play Slot Machines Online Real Casino Jackpot Party Casino Slots Real Casino Slots Apps Online Lottery Games Heating Systems Home Automation Home Security Products Home Automation System Building Supplies Building Designer Building Consultants Bathroom Accessories Appliance Repairs Equipment Hire Extensions & Additions Floor Coating Products Furniture Removal Garden Maintenance Garden Designer Interior Designer Interior Decorating Kitchen Design Landscape Construction Landscape Design Project Management Landscaping & Gardening Patio Cover Installations Tile Suppliers Home Access Control Home Alarm Systems Home Intercom Systems Home Security Card Access Plumbing Installation Home Entertainment System Home Improvement Mistakes Home Improvement Leads Home Improvement Tips Home Improvement Grants Home Improvement Stores Home Improvement Projects Green Home Improvements real estate houses for sale property for sale property sales buying a house homes for rent commercial building rental properties commercial real estate commercial property real estate property real estate companies apartments for sale real estate business business property commercial space house real estate real estate listings house listings education law education loan education library service education meaning education personnel education technology Dentist Clinic Information Dentist Find a Home Inspector Home Inspection Tips Internet Marketing Services General Products Kitchen Appliances Online Online Business Digital marketing The Lawyer Dental Services Home Decorating Ideas Dental Medicine Medical and Dental The Business Law film online Ecommerce Marketing Strategy Doctors of Oral Health developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web developers designer web